Wayne HealthCare Receives Two Gold Aster Awards for Excellence in Healthcare Marketing

Terri Flood, Director of Marketing and Communications and
Nikkea Swick, Marketing Coordinator

Wayne HealthCare received three 2016 Aster Awards, recognizing elite marketers across the nation. This included receiving the Judges Choice award for the “Exceedingly Well” total advertising campaign. Only six entries from across the country received this highest honor.

In addition, Wayne HealthCare received two Gold Awards for the “Exceedingly Well” Newspaper Advertising Series and Women’s Services - Service Line campaign.

The Aster Awards, one of the largest national competitions of its kind, hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising and marketing efforts for the calendar year 2015.

The 2016 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“Each year the quality of work submitted increases. The creativity of this year’s participating healthcare marketing professionals went above and beyond the standards that were set by previous years. The 2016 Aster Awards program contained some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.

All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

Below denotes the distribution of awards:

• Best of Show – Only 1 issued in 2016
• Judges Choice – Score of 100% (only 6 issued in 2016 – top 1%)
• Gold Awards – Score of 95 to 99 (top 5% in the nation)
• Silver Awards – Score of 90 to 94 (top 12% in the nation)
• Bronze Awards – Score of 85 to 89 (top 16% in the nation)

“I am extremely proud of Wayne HealthCare being selected among the top 5% in the nation,” said Terri Flood, Director of Marketing and Communications. “It is an honor to be recognized for our commitment to making those we serve aware of our “Exceedingly Well” brand and even more rewarding to share this marketing accomplishment with the community. Exceedingly Well is at the heart of everything we do to help the people in the communities we serve enjoy the best of health.”

In addition to receiving the 2016 Aster Awards, the marketing department was also recognized for three other healthcare marketing awards.