Monday, April 10, 2017

DARKE COUNTY VISITORS BUREAU LAUNCHES NEW BRANDING

GREENVILLE, OH – The Darke County Visitors Bureau recently launched new branding for the county, inviting visitors and residents alike to “taste the flavor” in Darke County. The new branding initiative includes a new logo, new brand messaging, and new website, all of which will go live this week.

“Our new branding moves us to a more modern place in the world of destination marketing,” said Matthew Staugler, executive director of the Darke County Visitors Bureau. “It has a detailed, inviting, and textural feel to it, while mixing in elements of modern Americana. The theme of “taste” can transcend typical messaging and be used in a variety of creative campaigns. We’re hoping to convey, in a fun and engaging way, the wide swath of experiences visitors and residents can have in our area.”

The Visitors Bureau contracted with Handshoe Brand + Design in Greenville, OH on the new brand initiatives. Campaigns featuring the new logo and messaging will launch in the spring and summer, and will be seen at the Welcome Center in downtown Greenville and at events the Visitors Bureau attends, like statewide trade shows and local events like the Gathering at Garst and The GREAT! Darke County Fair.

The Darke County Visitors Bureau is a non-profit destination marketing organization, whose mission is to share and enrich the stories and destinations that make this county unique. For more information, visit www.VisitDarkeCounty.org. For more information on Handshoe Brand + Design, visit www.handshoe.com.

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