Thursday, January 30, 2014


(L-R) CBC Education Specialist Cristine Pickle, CBC Chief Operating Officer Jodi Minneman, Vectren Community Affairs Manager Lynda Hoffman, CBC Donor Relations Manager Tracy Morgan, & CBC Marketing Manager Sher Patrick.


DAYTON, OH - Vectren will continue to support area students who creatively challenge their peers to be blood donors. The Community Blood Center (CBC)/Vectren Lead the Way Creative Scholarship for High School Seniors will be funded by the Vectren for the 10th year.

The CBC/Vectren scholarship motivates the region’s young adults to become blood resource leaders of tomorrow by annually awarding $1,000 in college tuition assistance to five scholarship recipients. Vectren Community Affairs Manager Lynda Hoffman presented CBC Chief Operating Officer Jodi Minneman with a $5,000 check on Jan. 16, marking the 10th year of Vectren funding.

“It is inspiring to see organizations like the Community Blood Center encouraging Miami Valley youth to get involved in our communities,” said Vectren’s Lynda Hoffman. “Getting youth involved in giving back to their communities at an early age and taking steps to further their education helps lead to a future of strong community leaders and we are proud to support this effort.”

“We are so proud of all our high school donors and thankful to their principals, teachers and blood drive coordinators who welcome us into their schools and support our lifesaving mission,” said CBC’s Jodi Minneman. “Lead the Way is a chance to help students who are inspired to do more. Vectren is a wonderful partner in recognizing their talents, supporting their efforts, and rewarding them as they take on the challenge of college.”

Lead the Way is open to all graduating high school seniors in CBC’s 15-country service area who are college bound and whose high school hosted a CBC blood drive during the 2013-14 academic year.
The scholarship puts an emphasis on creativity and dedication to helping others. Only a cumulative grade point average of 2.5 or higher is required. Applicants are asked to imagine themselves as the leader of their high school’s blood drive and challenged to create a winning Donor Recruitment Campaign.

They must create a theme for the campaign expressed in a marketing slogan; explain why the theme will effectively encourage students to donate; and express the theme in a clever, creative fashion using conventional marketing techniques or innovative, artistic expressions.

All candidates should submit their application and blood drive marketing campaign to CBC. Mailings must be postmarked by April 20, 2014. Five winners will be announced in May. Application forms and samples of award-winning campaigns are available online at For more information contact Education Specialist Cristina Pickle at 937-461-3453 and

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