DAYTON, Ohio – Area high school seniors have until April 20 to enter the Community Blood Center (CBC)/Vectren sponsored Lead The Way Creative Scholarship competition by submitting ideas for a winning high school blood drive campaign.
CBC is celebrating 10 years of partnering with Vectren Energy Delivery of Ohio (Vectren) to award $1,000 in college tuition assistance to five high school seniors who creatively challenge their peers to be blood donors. The Lead The Way Scholarship is open to graduating seniors who are college bound and whose high school hosted a CBC blood drive during the 2014-15 academic year. The application deadline is April 20.
Applicants are challenged to create a winning Donor Recruitment Campaign. They must create a theme expressed in a marketing slogan; explain why the theme will effectively encourage students to donate; and creatively demonstrate the theme using conventional marketing techniques or innovative, artistic expressions.
Application forms and samples of award-winning campaigns are available online at www.GivingBlood.org. For more information contact Education Specialist Cristina Pickle at 937-461-3453 or bloodeducation@givingblood.org.
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