Reid Hospital & Health Care Services, its numerous service lines and the Reid-owned network of physicians will officially adopt the new name of “Reid Health” as of July 27, hospital officials have announced.
“Reid has truly become an integrated health system as we have changed and adapted to unprecedented challenges being experienced across the nation,” said Craig Kinyon, Reid President/CEO. Kinyon said the name change is in line with regional and national trends, noting that Reid will continue as an independent regional health care organization serving East Central Indiana and West Central Ohio. He said the new name, updated logo and rebranding will be officially unveiled on the hospital’s 110th birthday July 27.
The last time Reid adopted a new name was in 1992, when Reid Memorial Hospital became Reid Hospital & Health Care Services because health care had shifted from simply providing hospital care to growing outpatient services that meant patients spending less time in hospitals.
Jeevan Sekhar, M.D., Reid oncologist, said the Cancer Center and other Reid service lines have long been providing outreach to the region in satellite offices and through telemedicine. “Reid has already operated as a health system based on how we have delivered our services, so the name change really is more about who we already are.”
Kinyon said Reid Health better reflects the numerous services Reid and Reid Physician Associates offer throughout the region, far beyond in-hospital care. “It also illustrates what our mission is about – health and wellness, not just caring for the sick and injured,” he said. “We want to engage people while they are well and do everything we can to help them maintain their health by encouraging regular well visits, appropriate screenings such as mammograms and other tests designed to catch problems in the early, more treatable stages.”
He noted that “Reid” and “Health” are words that have been in the name since 1992, but the new name puts less focus on “hospital” care and is more about helping keep patients well through regular screenings and checkups. Reid and other health systems, with numerous changes brought on by health care reform and other shifts in the national environment, now focus more on wellness and consistency of care among all health care providers. “These efforts are not just limited to our system. We have established and are growing partnerships with other care providers as we all work together to build a healthier community.”
“Reid has come a long way since we opened in 1905 as Reid Memorial Hospital,” Kinyon said. “This name change is a more accurate reflection of how Reid has become this region’s leading system dedicated to community health.”
Kinyon noted that Reid is and remains an independent health system, with no plans to merge with other organizations.
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