Wednesday, April 27, 2016

Edison State Community College Unveils New Look

Edison State Community College has unveiled a bold new look that depicts growth as an emerging brand, which resonates its high–quality education, a distinction built upon its strong legacy.

Edison State’s rebranding represents its successful and ongoing transition to a college well beyond its heritage. Today the college provides higher education and workforce training opportunities in key industry growth areas that include business, computer information technology, engineering technology, health science, industrial management and technology, and social and legal services.

“With strong competition for higher education throughout our region, we need to differentiate ourselves within the market,” said Bruce McKenzie, Director of Marketing & Communications at Edison State.

With a stylized “e” as the centerpiece of the Edison State mark, this free-flowing idea highlights the college’s strong commitment to the growing communities within Darke, Miami, and Shelby counties.

The new look reflects the evolution of the college as well as its vision for the future. “Our biggest challenge will be to develop a meaningful brand with the goal of becoming a desirable addition to the personal brand of every student,” added McKenzie.

“With this in mind, building on our rich heritage, strong academic curriculum and great campus amenities, our objective is to become the conduit for those in southwestern Ohio and eastern Indiana to attain the level which not only broadens the individual, but realizes the best that lies within and grows the communities at large.”

Still evoking the clarity and value of the traditional Edison State logo, the new look represents the broader offering and a means of focus. The blue, gold, and teal color palette is fresh, vibrant, and approachable; representing Edison State’s strength, focus on sustainability and growth as well as its commitment to “educating the future.” The new typeface lends a modern, clean look that accentuates the free-flowing “e”.

While the brand and logo have changed to better represent what the college is today, Edison State’s mission remains the same – to provide the learning opportunities, support services, and commitment that enable students to complete their educational goals and realize their dreams.

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