Student Council volunteer Calli Hess displays the Lead The Way Scholarship poster at the Beavercreek High School blood drive. |
For the 15th anniversary of the Lead The Way competition CBC is introducing a new on-line application form available at the CBC website, www.GivingBlood.org. Students can now easily submit information, upload their high school transcript, and upload images or video of their work.
Scholarship applicants are challenged to design a winning marketing campaign for a high school blood drive. They must craft an original theme or slogan; explain briefly why it would encourage students to donate; and creatively express the theme using traditional marketing techniques, digital or social media campaigns, or through innovative, artistic methods.
To be eligible for the scholarship students must be graduating, college-bound seniors whose high school hosts a blood drive in CBC’s 15 county service area of western Ohio and eastern Indiana. A minimum 2.5 cumulative grade point average is required.
All applicants must submit online entries by April 20. They have the option to mail or deliver full-scale samples of their design work to: Community Blood Center/Attn: CBC Educator, 349 S. Main St., Dayton, OH 45402. Work samples must be postmarked or delivered by April 20. The online application form and examples of winning campaigns are available at www.GivingBlood.org. For more information contact Cristina Pickle at BloodEducation@GivingBlood.org.
Learn more at www.GivingBlood.org
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